Tradition in transformation: exploring aesthetics, symbolism, and cultural branding

Authors

  • Dedy Afriadi Institut Seni Budaya Indonesia Aceh
  • Novita Cahyani Universitas Gadjah Mada

DOI:

https://doi.org/10.62033/elegentia.v2i1.170

Abstract

         In an era characterized by accelerated globalization and relentless digital disruption, journals occupy a critical interstice between rigorous scholarship and the pressing needs of society. “Elegentia” embraces that interstice, curating peer‑reviewed insights that illuminate how arts, media, and technology can nourish both cultural continuity and socio‑economic resilience. Our second issue, appearing in June 2025, engages explicitly with Aceh’s creative ecosphere an arena where centuries‑old craftsmanship encounters algorithmic production, and where oral ethics still shape digital storytelling (Arcos-Pumarola et al., 2023).

We frame this edition under the theme “Tradition in Transformation: Exploring Aesthetics, Symbolism, and Cultural Branding”. The premise is straightforward: heritage is not a museum artifact but a living grammar that can be augmented never replaced by technological and market innovation. Recent debates in cultural sustainability (Kirshenblatt-Gimblett, 2006) emphasize that safeguarding intangible heritage requires simultaneous attention to creative economies. Aceh’s artisans, designers, and performers therefore become protagonists in a narrative that is both local and global.

References

Arcos-Pumarola, J., Paquin, A. G., & Sitges, M. H. (2023). The use of intangible heritage and creative industries as a tourism asset in the UNESCO creative cities network. Heliyon. https://doi.org/10.1016/j.heliyon.2023.e13106

Fulton, J., Kerrigan, S., & McIntyre, P. (2023). Extended-mixed methods: a new research paradigm for the creative industries. Communication Research and Practice, 9(2), 103–120. https://doi.org/10.1080/22041451.2023.2167512

Kirshenblatt-Gimblett, B. (2006). World Heritage and Cultural Economics. In Museum Frictions (pp. 161–202). Duke University Press. https://doi.org/10.2307/j.ctv11cw1hd.12

Lam, A. (2020). Hybrids, identity and knowledge boundaries: Creative artists between academic and practitioner communities. Human Relations. https://doi.org/10.1177/0018726719846259

Scaramanga, M. (2012). Talking about art(s). Journal of Place Management and Development, 5(1), 70–80. https://doi.org/10.1108/17538331211209059

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Submitted

2025-06-27

Published

2025-06-27

How to Cite

Dedy Afriadi, & Cahyani, N. (2025). Tradition in transformation: exploring aesthetics, symbolism, and cultural branding. Elegentia: Journal of Arts, Media, and Technology, 2(1), 1–3. https://doi.org/10.62033/elegentia.v2i1.170

Issue

Section

Prologue