Work Culture in a Home-Based Industry: A Study of Putra Galang Peanut Cookie Enterprise, Padang Panjang, West Sumatra
DOI:
https://doi.org/10.62033/iasjol.v3i2.208Keywords:
Work culture, Work discipline, Home-based industry, Quality consistency, Kinship valuesAbstract
The phenomenon of work culture in home-based industries constitutes a crucial issue for scholarly examination due to such industries make a substantial contribution to local economic resilience. Previous studies have largely emphasized productivity and marketing aspects of micro, small, and medium enterprises (MSMEs); however, in-depth understanding of how family-based work culture shapes business sustainability and quality consistency remains limited. Addressing this gap, the present study examines how characteristics of work culture are operationalized in business activities, the factors influencing their formation, and the ways in which work culture supports production sustainability in a home-based industry. This research employs a qualitative descriptive approach, with Putra Galang Peanut Cookie Enterprise in Padang Panjang as its locus of study. Data were collected through observation of production activities, informal interviews with the owner and workers, and documentation of work processes. The findings indicate that kinship values, quality consistency, and work discipline constitute the core pillars of the enterprise’s work culture. Accordingly, this study recommends the implementation of digital marketing training, systematic documentation of work procedures.
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Copyright (c) 2026 Indah Ayu Safitri, Haliza , Halimahtusyadiah Liszar Awalni, Lidia Maya Sari, Fitri Ramadhan, Muhammad Hidayat
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