The development of kerawang Gayo application in fashion trend
DOI:
https://doi.org/10.62033/elegentia.v2i1.163Keywords:
Development, Kerawang Gayo, Fashion Trends, Creative Industries, Local IdentityAbstract
Kerawang Gayo as an intangible cultural heritage from the Gayo highlands in Central Aceh has undergone a significant transformation in its application, especially in contemporary fashion trends. This phenomenon reflects the shift in local cultural values in the face of the current of globalization and commercialization of traditional aesthetics. In the grand map of cultural and identity theory, this development is important to study because it concerns the preservation of local identity as well as its adaptation in the modern creative industry. This study aims to analyze the dynamics of the application of kerawang Gayo in the fashion world and explore its social, cultural, and economic consequences. Using a qualitative approach and a descriptive case study design, data was collected through in-depth interviews, participatory observations, and visual documentation. The results of the study show that the application of kerawang Gayo in fashion is able to expand market reach and strengthen cultural identity, although on the other hand it faces the challenge of commercialization and simplification of symbolic meaning. The research recommends strengthening cultural narratives and collaboration between local designers and artisans as a strategic effort to preserve and innovate kerawang Gayo in the fashion industry.
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